My mission is to help dental practices reach more of the right type of local patient in order to help them with their dental health
Social media marketing is more challenging than ever, and it’s changing
People are spoilt for choice. There’s simply more content available – authentic, fake, entertaining, personal or branded, and that’s before we get into what your competitors are up to.
To add to that, patient’s attention spans are shrinking. They no longer have patience for poor online experiences. Their eyes are trained to spot overly promotional content, making it harder and harder to break through to the right type of patient.
Therefore, the only way to stand out is to build an audience through authentic storytelling
Social media is all about building a strong community. It has to be a place your ideal patients want to come back to.
Gone are the days of using social media as a distribution channel where posting the same message across all channels delivered results.
You need to create engaging content that can be scanned amidst incessant interruptions and daily distractions, but when pieced together over time, delivers your practice’s story of how you can help people with their dental health in a valuable and meaningful way.
With Social Media Borg, I’ve built a place where dental practices can work closely with their team and marketing agency to breathe life into their social media stream.
Imagine a reality where there’s no need to constantly post to social media every day, you can spend time getting back to what you do so well in the practice.
You already know what’s needed to succeed on social media: stellar content, captivating storytelling, audience engagement and meaningful analytics, unified by a well-defined strategy.
And all you need is time and the right tools to get you there.