Send automatic welcome emails when people subscribe to your email list, or send Happy Birthday wishes to subscribers or Facebook friends... never miss a birthday again!
Plus, search for local people on Twitter that are talking about key dental problems - here's an example:
A local person complains of toothache on Twitter.
The system can automatically respond to that tweet, giving details of your practice - but ONLY if that person lives within a set radius of the practice - WOW, an automated patient finder!
Let's say there are some key Twitterers in your area, how do you find them? Simple let Social Media Borg do it for you by setting up autofollow rules for anyone that mentions a certain phrase.